Wegmans dessert throws a jab at Tom Brady
Updated 1:28 PM , February 1, 2015
Local grocery chain Wegmans has a sense of humor.
Bills fan Dennis Brown (@Deno716) sent a heads up to ESPN Business Reporter Darren Rovell, who tweeted Saturday that Wegmans was selling Tom's Deflate Cakes leading up to the Super Bowl.
The cakes, which seemed to have missed the rising memo, are a dig at Tom Brady and the New England Patriots' deflating of game balls during the AFC Championship game win over Indianapolis. Now dubbed "DeflateGate," the scandal has been one of the main pre-Super Bowl talking points, although no punishment has been handed down so far.
The supermarket display includes a deflated football for context, and the football-shaped cakes are adorned mostly with chocolate frosting -- and a little white icing for the stitching. Clever, Wegmans.
Unfortunately for Deflate Cake fans, availability was limited, a Wegmans representative said.
"Our Sheridan Drive store sold these on Friday," wrote Michele Mehaffy, consumer affairs manager for Wegmans Buffalo, in an email. "We have some very creative employees who wanted to have fun with the Super Bowl. We did sell out of those cakes and are no longer making them."
Wegmans wasn't the only company having a little fun at the Patriots' expense. Sweet Jenny's, a dessert shop in Williamsville, was offering these treats for sale earlier in the week: