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Wegmans dessert throws a jab at Tom Brady

Wegmans dessert throws a jab at Tom Brady Wegmans is selling these Tom's Deflate Cakes leading up to the Super Bowl. (Via Twitter user @Deno716)

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Local grocery chain Wegmans has a sense of humor.

Bills fan Dennis Brown (@Deno716) sent a heads up to ESPN Business Reporter Darren Rovell, who tweeted Saturday that Wegmans was selling Tom's Deflate Cakes leading up to the Super Bowl.

The cakes, which seemed to have missed the rising memo, are a dig at Tom Brady and the New England Patriots' deflating of game balls during the AFC Championship game win over Indianapolis. Now dubbed "DeflateGate," the scandal has been one of the main pre-Super Bowl talking points, although no punishment has been handed down so far.

The supermarket display includes a deflated football for context, and the football-shaped cakes are adorned mostly with chocolate frosting -- and a little white icing for the stitching. Clever, Wegmans.

Unfortunately for Deflate Cake fans, availability was limited, a Wegmans representative said.

"Our Sheridan Drive store sold these on Friday," wrote Michele Mehaffy, consumer affairs manager for Wegmans Buffalo, in an email. "We have some very creative employees who wanted to have fun with the Super Bowl. We did sell out of those cakes and are no longer making them."

Wegmans wasn't the only company having a little fun at the Patriots' expense. Sweet Jenny's, a dessert shop in Williamsville, was offering these treats for sale earlier in the week:

Photo from @_SweetJennys.

Photo from @_SweetJennys.

  • bugmenot2013

    Not available at our Massachusetts stores.

    • Sam

      chicken

    • Bill G

      Nope, Tom already had an attendant take care of them

  • walmartyr

    Whoever came up with the idea deserves a raise or few days of paid vacation.
    Clever marketing is just one example of what sets Wegmans ahead of Tops.

  • walmartyr

    Whoever came up with the idea deserves a raise or few days of paid vacation.
    Clever marketing is just one example of what sets Wegmans ahead of Tops.

    • david6380

      Marketing's goal is to make you want what you don't need.

      • Larry Hunters

        I'm sure you are a very nice person, but this is the weakest definition of marketing I have ever herd. It's a little, thin.

        • david6380

          At its most basic level, that's exactly what marketing is about. If it seems a little "deflated", so be it.

      • Larry Hunters

        I'm sure you are a very nice person, but this is the weakest definition of marketing I have ever herd. It's a little, thin.

      • Guest

        My marketing profs and every marketing seminar I've been to... "marketing is about getting the customer to the door. The decision to buy is controlled by the customer. Whether of not the customer buys is based on a number of factors including quality of product, price, etc."

        • david6380

          I appreciate that and agree with you, but the very foundation of marketing is to get someone to want something they don't need. A successful marketer will make you think you need something by creating the want or desire. The difference between wants and needs is the art and science of marketing. I would say that your marketing prof's and seminars are afraid to admit what they are professing!

          • Ellie Turko

            ...and a successful salesperson gives permission to buy

    • david6380

      Marketing's goal is to make you want what you don't need.

    • letsbehonest

      If you really believe something like this sets one chain apart from another, you are easily fooled. Quality, pricing, and convenience are the keys to market share and make one chain be "ahead" of another. Market share in the Buffalo area is roughly 54% to Tops and 21% to Wegman's. As long as Wegman's refuses to open a store in any part of the city except for north Buffalo, they will never be "ahead" of Tops for many in this community.

      • Whatdoyaknow

        Agreed about Wegman's not opening a store in the city. But, side by side... Wegman's blows away Tops for nearly everything including general appeal and cleanliness. For example... Wegman's Alberta Dr. vs. Tops Maple Rd... no contest. Same in Wiliamsville (although stores are not as close).

        • Sharon Barger

          In Amherst, side by side, on Niagara Falls Blvd.Wegmans side is packed; Tops, not so much. I'll take the cleanliness and variety of Wegmans any day.

          • buffgirl23

            Tops on Young St. is okay; I go there in a pinch but I prefer Wegmans.

          • david6380

            Just stay away from the $million dollar buffet! It's something how they can add so much gravy and water and charge almost $9/lb for it. There's a conversation here about marketing, and this is a good example of marketing. They may well make you want that Kale Caesar salad, but do you really need it - at almost $9/lb?

      • Guest

        I'll bet Wegman's made a choice a long time ago not to open in Buffalo and prefers the burbs. Wouldn't take a marketing genius to figure out why.

        • Jay_Corona

          Wegmans has the Amherst Street location. So they are in Buffalo.

      • GetYourFactsStraight

        Are you on crack? There are Wegmans stores outside of north Buffalo. I'm in the southtowns and there's a Wegmans 5 minutes from my house.

        • letsbehonest

          Can you read? The comment says "any part of the city except north Buffalo". Unless your southtowns neighborhood is now part of the city, I will assume your apology will be posted shortly. Either that, or you need to change your pseudonym.

          • inthemancave

            The Wegmans on Amherst is North Buffalo?

          • disqus_4Fw8t5kzKY

            Yes. It's on Amherst St., a very short drive away from Elmwood Ave in North Buffalo (about a 5 minute walk).

      • Alan Baumgardner

        Hopefully, cleanliness and courteous service enter into most shoppers' buying equation. I dare you to walk into Wegmans on Amherst and tell me you'd prefer to shop at the Tops down the street. I used to think Tops was cheaper but since they were bought out years ago by ML Capital, their prices are actually higher (for my list). The return to local ownership may have helped but I haven't been in one in a few years. I do know in towns where they are the only market their prices are astronomical (Penn Yan for one).

      • inthemancave

        Tops is sub par compared to Wegmans

  • Guest

    I hope some ambulance-chasing lawyer doesn't steal this idea and work it into some nauseating commercial or billboard. Those guys make you want to puke.

    • bugmenot2013

      Don't deflate! Dial 8!

  • Guest

    I hope some ambulance-chasing lawyer doesn't steal this idea and work it into some nauseating commercial or billboard. Those guys make you want to puke.

  • Pierre Mondou

    The woman at Wegmans in West Seneca told me that they had the Deflate Cakes, but the Corporate office made them remove the cakes after Wegmans stores in Massachusetts caught wind of it and called Corporate complaining about them. She was dead serious, too.

    • Candice Barber

      No cake for you!

  • Pierre Mondou

    The woman at Wegmans in West Seneca told me that they had the Deflate Cakes, but the Corporate office made them remove the cakes after Wegmans stores in Massachusetts caught wind of it and called Corporate complaining about them. She was dead serious, too.

  • Mike Michaels

    They should make a cookie cake of a Buffalo Hotel for Brady

  • Patoman77

    Can you really blame Tom Brady for not wanting to have too much pressure in his balls?

  • Jon S.

    Ahh.. once again the Buff News gives a BJ article to a weekly sunday advertising sponsor.
    Great journalism - stop the presses!

  • Pingback: Buffalo Wegmans selling ‘Tom’s Deflate Cake’ for Super Bowl Sunday | New York News()

  • Joe Kerr

    .....it go good with Wide Right or Skate in the Crease I scream.

  • Fip1

    Wegman's is the most expensive store in our area and brand choices are few. Wegman's brand is being pushed and no info on packaging as to where it came from.

    • inthemancave

      They are not really....Tops has higher prices on allot of items..and the stores are not even close to being as well maintained,and the staff is not up to par either with Wegman's

      • disqus_4Fw8t5kzKY

        Tops may have higher prices on some items, but Wegmans is also expensive. I like their hot foods section but it's pricey. They have a better website though. You can find out if they stock an item and even what aisle it's on. Can't do that with Tops.

  • Straight_Shooter

    Tastes way better than the Roasted Seahawk meals that taste like CROW !!!


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